Sincerest Form of Flattery
Thursday, June 12 2008
Let's face it - fast follower is a proven go-to-market strategy that companies in virtually every industry have used since the origin of the market economy. But some companies are more forthcoming than others about the inspiration for their product plans. In the case of Nokia, I wouldn't call them 'fast' by any means, but they seem fairly unfazed by the 'follower' label, as we see in this quote from the company's Nokia Music Store announcement:
"I don’t know what is copying and what is original but if there is something good in the world, we copy it with pride,” said Anssi Vanjoki, head of the Nokia multimedia division, which makes the company’s high-end handsets, when asked about similarities between the iPhone, iTunes and the new devices and services announced by Nokia.
Full article here.
If you're gonna copy, do it with pride, I always say.
